Built for Turf Installers

Your Turf Installs Are Incredible. Your Lead Flow Shouldn't Be a Guessing Game.

We run Facebook and Instagram ads that bring qualified homeowners straight to your phone. You install turf. We fill your schedule.

Trusted by turf installers across Arizona, Texas, Nevada, and California.

Save $2,400/yr on Water

See how much you'd save by switching to artificial turf. Free calculator inside.

Calculate My Savings
37 leads this month
$4.2k avg job value

You Didn't Start a Turf Business to Become a Marketing Expert

Referrals Dry Up

Word of mouth is great when it's flowing. But you can't plan a business around "maybe someone will mention us."

Boosted Posts Burn Cash

You hit "Boost" on Facebook, spend $200, and get likes from people three states away. Sound familiar?

Lead Services Disappoint

Thumbtack and HomeAdvisor send you the same lead they send five other installers. You're competing before you even pick up the phone.

Some months the phone rings nonstop. Other months? Crickets. That inconsistency isn't just stressful. It makes it impossible to plan, hire, or grow. You deserve better than feast or famine.

The average turf job is worth $5,000 to $15,000. One missed month costs you.

The Southwest Turf Market Is Exploding.

340%

Increase in turf searches over 3 years

$4B+

US artificial turf market size

6

States with active water restrictions

67%

Of homeowners researching grass alternatives

Cities across Arizona, Texas, Nevada, and California are pushing homeowners away from natural grass. Homeowners are searching right now. Your competitors are still relying on Yelp and referrals.

How We Turn Scrolling Homeowners Into Booked Estimates

We built something specific for the turf industry.

1

Targeted Ads

We reach homeowners in your service area who are already thinking about turf.

2

Water Savings Calculator

They plug in their yard size and water costs. They see real savings.

3

Pre-Qualified Leads

By the time they reach you, they're already sold on the idea.

4

You Close Deals

Names, phone numbers, yard details, estimated savings. Ready to convert.

Why This Works Better

Our calculator creates a micro-commitment. Homeowners invest 60 seconds and see real dollar savings. That shift from browsing to buying intent is what turns clicks into calls.

See How Much Your Customers Could Save

This is the tool we put in front of homeowners. Try it.

$0 Annual Water Savings
$0 Monthly Savings
0 Years to Pay Off Turf
A typical homeowner saves big by switching to turf.

We run ads that show homeowners this exact calculation. Then we send the leads to you.

The Numbers Behind Turf Advertising

Referrals General Agency HappyLocal
Cost per Lead Free (but unpredictable) $80 to $150+ $25 to $55
Lead Quality High (when they come) Mixed Pre-qualified
Monthly Volume 0 to 5 10 to 20 25 to 60+
Your Time Lots of networking Constant check-ins Just answer the phone
★★★★★

"We went from 4 installs a month to 12 in our first 90 days. The leads already know what turf costs and they're ready to move. It's a completely different conversation."

Mike R.
Phoenix, AZ
★★★★★

"I was spending $3,000 a month on HomeAdvisor leads and closing maybe 2. HappyLocal sends me 30+ leads a month and I'm closing 8 to 10. Do the math."

Carlos D.
Dallas, TX
★★★★★

"The water savings calculator is genius. By the time someone calls me, they've already convinced themselves. I just show up and measure the yard."

Jason T.
Las Vegas, NV

Here's What You Get When You Work With HappyLocal

Done-for-You Facebook + Instagram Ads

Water Savings Calculator Funnel (Custom for Your Area)

Pet-Friendly Yard Transformation Campaigns

Weekly Reporting You Can Actually Understand

A Dedicated Account Manager

Month-to-Month (No Contracts)

Simple, Transparent Pricing

Starter

$2,000/mo

Solo operators ready to grow

  • 15 to 25 leads per month
  • 2 ad campaigns
  • Water Savings Calculator Funnel
  • Monthly performance reports
  • Email support
Get Started

Dominate

$4,000/mo

Multi-crew operations going big

  • 40 to 60+ leads per month
  • Unlimited ad campaigns
  • Water Savings Calculator Funnel
  • Market exclusivity in your area
  • Weekly reports + strategy calls
Get Started

All plans include the Water Savings Calculator Funnel. Ad spend is separate and recommended based on your market.

Common Questions

Most clients see their first leads within 5 to 7 days of campaign launch. It takes about 2 to 3 weeks for the algorithm to fully optimize, and you'll see volume increase steadily from there.
It's a custom tool we build for your ads. Homeowners enter their yard size and water bill, and instantly see how much they'd save with artificial turf. By the time they submit their info, they're already convinced. That's why our leads convert so much better than generic ad leads.
We typically recommend $1,500 to $3,000 per month in ad spend depending on your market and goals. That's separate from our management fee. We'll give you a specific recommendation during your strategy call based on your service area and competition.
Nope. All our plans are month-to-month. We earn your business every single month. That said, most clients stick around because the ROI speaks for itself. One closed job pays for months of service.
We only work with turf installers. That's it. We're not juggling dentists, roofers, and plumbers. Every ad, every funnel, every piece of copy is built specifically for the artificial turf industry. That specialization is why our cost per lead is so much lower.
That's really common. Most turf businesses who "tried Facebook ads" either boosted posts (which doesn't work) or hired a generalist agency that didn't understand the industry. Our approach is completely different. The Water Savings Calculator funnel pre-qualifies leads before they ever reach you. It's not just ads. It's a system.